The Vitamin IMC Story
By Founders Stacy Cohen & Marina Molenda, IMC 2009
It all began with a question: how can current IMC students educate marketers, potential students and companies about IMC? We wanted to offer a “fresh squeezed” perspective on marketing topics while educating the business world on the true definition of IMC. We needed a platform to show that IMC is the new and best approach to marketing communications by providing insights and analyzing cases where IMC should have been implemented. We required a format that allows for an interactive relationship, uses a channel that directly reached our diverse audience and is easily accessible. The answer to the question was the “Vitamin IMC” blog.
In December of 2008 we began developing the identity, mission and overall editorial and promotional strategy for Vitamin IMC. After posting some juicy content, the blog was launched February 5, 2009 to IMC students and faculty. This was followed by promotion and outreach to influential marketing bloggers. The content is written primarily by members of the blog team, with guest contributions by current IMC students and faculty. Written through an IMC lens, the posts discuss marketing hot topics and trends as well as insights from class.
In just one year, Vitamin IMC acquired several hundred (over 700) followers on Twitter (@VitaminIMC) from IMCers to social media marketers and companies. We are flattered to have received positive feedback from top bloggers such as David Berkowitz, Greg Verdino and Barbara Lippert.
We’re excited at the success we’ve seen in just one year and look forward to expanding our readership and influence. We hope the blog continues to grow along with the program and reflect the changing state of marketing. We want Vitamin IMC to establish a place in the marketing world as an interactive resource for both IMC students and innovative marketers. Thanks for visiting the blog, please leave comments and let us know what you think. We look forward to hearing from you!
Medill IMC
About our Graduate Program
The study of Integrated Marketing Communications was pioneered at Northwestern University’s Medill School, and some of the greatest minds in the industry are among our professors. We learn to create marketing communications that engage and connect brands and consumers with stakeholders. We experience the challenges of real-world marketing environments, and have the opportunity to work on projects that carry real social impact. To learn more about the program, check out the Medill IMC Web site at www.medill.northwestern.edu/imc.
