By Katie Lombardi
Thumbs up to Kraft for hiring Ted Williams, now deemed “the Homeless Man with a Golden Voice.”
Kraft made a smart move. Williams has signed on to be the voice for Kraft’s new mac and cheese TV commercials. Williams has a great voice but his life story and the random discovery of this homeless man are the more compelling aspects about him. What American doesn’t love a good comeback story and a bowl of macaroni and cheese?
The original video received 4.5 million hits on YouTube in just two days.
Now that Williams is making it big thanks to The Columbus Dispatch and YouTube, maybe more companies should look to viral stars to promote their brands. Check out a few popular YouTube videos (and potential missed opportunities) that people loved to watch but whose stars failed to score a deal.
David after dentist
Why isn’t David pictured on a Crest for Kids toothpaste package?
“Is this real life?”
Yes David, it is! Real life includes going to the dentist and hey, it can be fun.
Charlie bit my finger – again!
These kids are so cute, especially the older one with his British accent. Surely these kids can sell something.
Potential E*TRADE cameo? Gerber? Pampers? Anyone? A laughing baby is right up there with an adorable puppy dog – it’s hard to go wrong.
Katie Lombardi is a student in the Masters in Integrated Marketing Communications program at Northwestern University’s Medill School and can be reached at firstname.lastname@example.org.