Widgets. No, we're not talking about those fictional products that you use to read about in story problems for math class. We're talking about those little applications that countdown to your wedding, add a cyber pet to your blog, or help you find a restaurant on your iPhone.
Many widgets are created by developers as a hobby, however, widgets are now being created by marketers and nonprofits as a way to share information about their organizations. When implemented properly, widgets can be a great tool because they allow for the benefits of word of mouth. If the message or product featured in the widget is something that people are passionate about, they will want to talk about it. A widget is like a digital bumper sticker that allows the audience to show their support by sticking it on their Web site, blog, Facebook page, etc with the added benefit of being a convenient and interesting way to share the message (and it won't ruin your car!).
One example is the Deadly in Pink widget from the Campaign for Tobacco-Free Kids. Advertising from tobacco companies is a topic many people are passionate about and the widget is a way to show their stance on the issue, spread the word, and obtain additional information.
Just think, maybe in the future "My kid is an honor roll student" bumper stickers will be replaced by widgets displayed on proud parent's blogs and, of course, shared with all their family and friends.
Ready to test out some widgets or create your own? Check out these sites, and let us know what you think: Zembly,iWidgets, Sprout, Widgetbox
--Stacy Cohen and Marina Molenda
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