The Art of Twisiness

It seems like everyone is on the Twitter band wagon, and businesses are scrambling to find a successful way of promoting themselves on this new social media platform. But as businesses enter the Twittersphere, they need to realize that customers don’t want to be bombarded with its messages. Businesses must use Twitter wisely and communicate with its customers in a way that addresses their needs—the art of Twisiness (a.k.a business-twittering to customers). 

Check out how the Albion Cafe in London has perfected this art. The bakery installed a system called BakerTweet to tell the world that something hot and fresh is out of the oven. With a simple turn of a dial and a button pressed, all of the bakery’s followers get a Twitter alert. 

Everyone knows that bread, rolls, muffins and cookies are better when they are hot, and customers want to know when they are out of the oven. Additionally, a bakery has a limited time span to notify its customers. Using Twitter is the perfect solution because it addresses the needs of its customers and is relevant to the bakery's business model. 

Do you have examples of other businesses using Twitter in interesting ways? Leave a comment below or send a tweet to @VitaminIMC!

-- Guest Contributor: Elizabeth J. Wortley, IMC Graduate Student