It’s Earth Day and everyone from NBC to Google is going green. Some companies are even taking this opportunity to educate consumers and promote awareness of Earth-friendly initiatives.
One example is the ‘Haagen-Dazs Loves Honey Bees’ campaign. The interactive site has information on the bee crisis and how this crisis will effect consumers' favorite foods (such as Haagen-Dazs ice cream). Visitors can help spread the buzz by creating a bee to send to family and friends. Haagen-Dazs has a sister-site for college consumers. Yesterday, on campuses across the country, the company gave out free ice cream and buttons to promote awareness, drive students to the campusbuzz Web site, and hopefully pollinate the Web with dancing bee videos.
Haagen-Dazs has also involved other companies. Anthropologie's initiative brings the message to where the consumers are. The company has an interactive learning tool on its homepage. The tool provides bee facts, links to resources, and a link to the Haagen-Dazs bee site. The bee awareness initiative extends to the in-store experience with bee awareness facts and displays incorporated into each store and photos of the displays accessible on Flicker.
Do you have a favorite Earth Day or green campaign? If so, please share by adding a comment!
--Marina Molenda
1 comments:
This Earth Day may also be dubbed the "Go Green, Save Green" year. Many companies such as Wal-Mart, Lowe's, and Culligan are incorporating insights about saving money by using more environmentally friendly products. Perhaps this message may incentivize more Earth-friendly action since it brings the message closer to home and the pocketbook.
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