Wednesday, March 16, 2011

Advertiser vs. consumer

By Mrinal Khullar



This is a great clip that captures the issue we IMCers are battling regarding our approach to marketing communications. I think it accurately and hilariously depicts how out of touch with consumers mainstream advertising can be. It also points to the importance of having a dialogue with consumers versus a one-way relationship. Other than the humor, I think this clip truly emphasizes the importance of what we’re studying here at Medill. Understanding consumers as more than demographics or psychographic descriptions is critical to our process. Certainly, database information on purchase behavior is imperative to our understanding. But so is getting to know consumers as people first, consumers second.

Mrinal Khullar
is a student in the Masters in Integrated Marketing Communications program at Northwestern University’s Medill School. She can be reached at mrinalkhullar2011@u.northwestern.edu.

16 comments:

Msoft Technologies said...

This is a very common shit..loved it..why don't you start a website of yours instead of writing blogs??if you feel like having an website please do visit www.msoft-technologies.com

Anonymous said...

What's up to all, it's really a nice for me to pay a quick visit
this web page, it contains helpful Information.
Here is my web-site : real money casino online

Anonymous said...

I've been surfing online greater than three hours nowadays, yet I never found any interesting article like yours. It is pretty worth sufficient for me. In my view, if all site owners and bloggers made excellent content as you did, the web will probably be a lot more helpful than ever before.
my page: united States casinos

Anonymous said...

Hi there! Someone in my Facebook group shared this website
with us so I came to look it over. I'm definitely loving the information. I'm bookmarking and will be tweeting this to my followers!
Great blog and terrific design.
Here is my homepage money online from

Anonymous said...

I enjoy what you guys are up too. This sort of clever work and coverage!
Keep up the very good works guys I've you guys to my own blogroll.
Here is my web blog slots online real money

Anonymous said...

Undeniably imagine that that you said. Your favourite
reason appeared to be on the web the easiest thing to take
into accout of. I say to you, I definitely get annoyed whilst people think
about worries that they plainly don't realize about. You managed to hit the nail upon the highest and also defined out the entire thing with no need side-effects , people could take a signal. Will probably be again to get more. Thanks
Here is my web blog - slots online for money

Anonymous said...

Amazing blog! Is your theme custom made or did you download it from
somewhere? A theme like yours with a few simple adjustements
would really make my blog stand out. Please let me know where you
got your theme. Thank you
Feel free to visit my homepage ... legal online geld verdienen

Anonymous said...

You can definitely see your skills within the article you
write. The arena hopes for even more passionate writers like you who aren't afraid to say how they believe. Always follow your heart.
Have a look at my page ; play roulette online real money

Anonymous said...

Hi! I know this is somewhat off-topic but I needed to ask.
Does building a well-established website such as yours take a massive amount work?
I am brand new to writing a blog however I do write in my diary on a
daily basis. I'd like to start a blog so I can share my experience and views online. Please let me know if you have any suggestions or tips for brand new aspiring blog owners. Thankyou!
Also visit my web site ... ways to make money online legit

Anonymous said...

I always used to read paragraph in news papers but now as I am a user of internet thus
from now I am using net for posts, thanks to web.


Here is my weblog ... online casinos in the usa
my web site - Internet Casino usa

Anonymous said...

In fact, the uѕer сonsumptіon of tеlеvision аnԁ print media, elеctronic mеdia,
Inteгnet promotіon businеss and other nеweг formѕ.
Give ԁetаils оf ωho are buѕіness thе ρeоple гunning thе сompаnу, where she stагred
aѕ Casѕy thе νivacіouѕ,
clasѕic dumb blοnde. Thе musiс
I listen tο, thе dгamа I love, the restaurants I eat іn, thе pгoject-size
and nаtuгe of worκ hаѕ been changing quіte
ԁrаmatiсally.

Reѵiеw mу ωеb site .
.. internet marketing courses

Anonymous said...

How to Get Your FREE Report on How to Get a attract women
Who is Messy How to Deal With a attract women Who Adores You?
Inevitably, this change of mind is a show of loyalty to a team she might not
thank you for you patience. Start with the foot of the glass
up to your mistakes and you're willing to correct them. Get into a positive frame of mind, you are both scratch and peckers. Successfully attracting women can be immensely rewarding '
but it can also telegraph your intentions.

Check out my web page ... how to attract beautiful women

Anonymous said...

Its not my first time to pay a visit this site, i am
visiting this website dailly and take pleasant data from here all the time.


My page - how to cure hemorrhoids - http://www.sevilcanasansor.com/index.php?do=/blog/200491/use-of-proctosedyl-ointment-for-treating-piles/add-comment -

shahbaz panhyar said...

Welcome to the best entertaining program from all over the word. Make Money Online with best investment in Hedge fund day trading with high returns on Daily Interest the world best revenue sharing program. Post free classified ads, play free online games, find free recipes from all over the world, send free sms from all over the world and make live chat from all over the world and also private chat as well to do it, so enjoy with the best entertaining program in the world.
For More Details click the link below:
 
http://www.funtimezone.com

Steven J Fromm said...

Very good work here. Found your post to be most interesting. Keep up the good work!

zomboy said...

some interesting blog post. i really love it

Post a Comment