David Armano created this fantastic visual explaining how changing consumption habits have changed the way marketers need to think.The visual nicely sums up the key points of a recent Economist article discussing how the recession will change the way people shop. In this new post-consumer era marketers need to really understand the needs of their customers, a key tenet of the IMC approach.
How do you think the recession will change marketing? What are you thoughts on this visual representation?
-- Stacy Cohen
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