To Tweet or not to Tweet?

*image from http://misterseniorblogger.com

In a recent Ad Age digital newsletter article entitled, “Top Ten Reasons your Company Should Hold off on Twitter,” B.L. Ochman argued that Twitter isn’t for everyone.  Don’t let the negative headline mislead you – these are insightful tips on best practices for Twitter users.   

The IMC principles of listening and conversing with customers are emphasized in several of Ochman's points.  Social media applications are meant for conversations (pull), not one-way messages (push).  Using defunct marketing tactics in a modern space is like an old dude using corny pick-up lines at a bar full of young women.  You’re not going to get anyone’s number and you might get slapped in the face. 

 
Egocasters take note: The Golden Rule applies in Twitter as it does in real life.  Tweet with others as you would like others to tweet with you – if you expect people to listen to you ramble on but you don’t care to hear their response, they’ll stop listening.  Remain open to feedback and welcome commentary – and respond to others’ tweets as well! Also, see what people are saying about you to determine how your presence (or lack of presence) on Twitter could help build a relationship with your customers.  You’ll receive a warmer welcome if you’ve done your homework. 

--Guest Contributor: Kate Floyd, IMC Graduate Student